The M.O.S.T. Iconic Cars Museum changed the format of its work in a pandemic – Private Museums of Russia
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The M.O.S.T. Iconic Cars Museum changed the format of its work in a pandemic

Like all museums, the Iconic Cars Museum was forced to close its doors: first, it switched to the broadcast format and now it immerses twice a week with stories about rare classic cars, participates in online festivals, and holds contests. Museum employees are looking forward to the opening and fill the museum with new activities and pleasant surprises for visitors.

But the museum felt it wasn’t enough. On the kitchen factory basis, the team created a new product: delivery of delicious frozen rations consisting of a variety of restaurant-quality dishes. In addition, employees create sets of useful pre-made dishes for restaurants and cafes working for delivery. There are also large chains among the new customers, such as the Alphabet of Taste and Fresh Frost. Two months of great changes have passed, but the museum managed to save jobs, make friends with new partners and gain invaluable experience.

The current period of the pandemic has become not only the time of testing for M.O.S.T., but also the time of new opportunities. They are happy to share experiences and be inspired with you for new achievements. Difficult times will surely pass, and we will all be able to re-introduce our dear visitors to the culture of rare things.